Yamaha, Honda, Ducati, Kawasaki, or Piaggio are names already familiar in the world of motors. However, in Mexico, all the brands had no nothing compared Italika, local brands dominate the market.

This year, Grupo Elektra Italika (a company in Mexico), the center celebrated the golden anniversary of 50 aliases. In addition, the company also announced that it has mastered more than 55 percent of the total market share.

Ricardo Salinas, President and Founder of Grupo Salinas (parent company) recently held a ceremony at Italika assembly plant, located in Toluca, Mexico. In that event, he congratulated and encouraged the staff and workers to continue to widen its market.

This plant began operations in 2008 with a production capacity of 300,000 units per year. Central area of 35 000 square meters of production is to supply the domestic market demand and still be encouraged to achieve the necessary capacity.

"In five years back, the motor 800 000 Italika already been sold. All this is thanks to the support of appropriate design of consumer desire, good quality, after-sales support at 500 points, and support the supply of original components from the warehouse area of 7000 square meters," said party Italika in an official statement, as reported by Autoevolution, Monday (01/06/2010).

Italika release to the market total of 17 models, including scooters, motorcycles, and ATV. In addition, there is also an optional accessory for all products being marketed. Outside of Mexico, this product has expanded into Guatemala, Honduras, Peru, and soon grew to Brazil.

"Grupo Elektra continues to provide an efficient transportation alternatives to support productivity and improve family living standards," wrote the Italika.