Honda will begin sales in Thailand of a new Cub-type automatic transmission (AT) scooter model, Wave110i AT, in March of this year through A. P. Honda Co., Ltd., a Honda affiliate responsible for distribution of Honda motorcycle products in Thailand. Based on the Wave110i, which is highly acclaimed for its fuel efficiency, the Wave110i AT features a new automatic transmission called CV-Matic. The starting price will be 44,900 baht, with an annual sales plan of 50,000 units. (1 baht = approximately 2.7 yen)

The Wave 110i is a trendy new vehicle in the “Modern Cub” style, designed under the “Precious Commuter” concept. It features cutting-edge PGM-FI technology, which creates a new standard for the family category. To connect with its target consumers, Honda has chosen Dan-Worrawech Danuwong, a famous singer-artist, as presenter for the Wave 110i, which comes in three different models and eight different color schemes. It will be sold from 15 January onwards at a starting price of 34,000 baht. Honda is targeting sales of 400,000 units per year for the Wave 110i.

According to Zenjiro Sakurai, President of A.P. Honda Co., Ltd., “The 2008 motorcycle market saw a total registration of 1,703,000 units, a 6.5% increase compared to the previous year. Honda accounted for 1,151,000 units of the total motorcycle registrations, which represents a 67.5% market share. Honda is clearly the market leader and we have successfully maintained this leadership for 20 consecutive years. Honda also has high growth potential for the family motorbike segment, with a total registration of 777,000 units, or 90% market share.